Here's the thing. We give our children food that we believe is feeding their body. Food that we believe has the nutrient building blocks they require to grow healthy and strong. I don't believe any parent picks up food off a shelf thinking that it could be harmful. We all want what is best for our children. We all want them to live vibrant lives reaching their full potential.
This is about awareness. Building awareness about what's in our food. About how much sugar is in the food we and our children eat. This is the place we start to build momentum for change.
This is a great video done by Dan Sweeney. It illustrates how the simple act of serving breakfast can be so harmful.